Hindsight Fashion: Coloured Mascara

11 May

Throughout the decades, teenagers have attempted to prove their coolness by wearing questionable accessories, hairstyles and items of clothing. Hindsight Fashion is a section about those trends that, in Hindsight, we probably wish we hadn’t worn.

The idea for this week’s Hindsight Fashion comes to us from HL Reader and Blogger, Amber. This week, we’re talking about Coloured Mascara.

Coloured Mascara was a trend that surfaced in the 1990’s and continues to rear its ugly head every now and then in the world of cosmetics. Promising to “enhance” your own eye colour, most coloured mascaras come with recommendations as to what colour mascara goes with what iris colour. I believe purple is supposed to enhance green and brown while green is supposed to enhance blue. Or something like that anyway.

You see, the problem with this promise is that it’s simply not true. Wearing coloured mascara does not enhance the colour of your eyes. It just makes you look like a drag queen. Sorry.

There was a time in high school where I was a fan of matching my eye makeup to my outfits. I had mascaras and eye shadows in every shade of the rainbow. I would often mix shades, wearing one colour mascara, one colour shadow in the crease and another below my brow bone. It was intense. What I learned from this experience is that, more often than not, the colours that look best, and truly do enhance your features, are those that are the most subtle and neutral. There’s nothing wrong with the classic black liner/mascara combo. There’s a reason everyone from Jackie O. to Gwen Stefani have used it as their signature.

Cosmetic companies continue to produce Coloured Mascara and the product continues to sell. I wouldn’t say that this trend has ever really disappeared; new customers continue to purchase in the hopes of enhancing their existing beauty. It’s just that anyone who actually tries this trend tends to realize just how mythical its powers are and decides never to use it again.

And so, it’s probably safe to say that nearly every woman’s cosmetic bag contains the remains of a Coloured Mascara attempt, though perhaps buried in the bottom amidst broken bobby pins and errant eyeliner shavings. And although every now and then we might feel the sudden urge to bust out an old tube and give it another shot, we all ultimately know that this is one trend that’s probably best left exactly where it is.


If you have a suggestion for Hindsight Fashion, drop me a line at kyra@thehindsightletters.com!

If you liked this post, you’ll surely love this one and this one!


2 Responses to “Hindsight Fashion: Coloured Mascara”

  1. Anna Walker May 13, 2011 at 7:57 pm #

    Awww, I loved colored mascara! I always wore green with green eyeliner.

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